This means delivery centers are flexible enough to move as high volume e-commerce zones change. Moving forward, Rider would also like to have delivery centers in kiranas, or convenience stores. Instead they include mobile warehouses (or pre-sorted vans), empty spaces in the parking lot of malls and petrol stations. Allana said that the network of delivery centers Rider is building isn’t what you would usually imagine. Logistics is a notoriously cash-burning sector. Only a built-for-purpose, dynamic, growth-focused startup could capture this opportunity on time.” “The COVID pandemic saw a huge and irreversible shift to online shopping across Pakistan. “I learnt that the traditional delivery payers were not set up or equipped to service the online retail trend, and that change from the inside would be slow and costly,” Allana said.
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He saw for himself the challenges logistics incumbents face, including lost orders, buyers who are reluctant to order online again and, for online sellers, headaches like manual cash-on-delivery, reconciliation and slow payback, which created working capital challenges, especially for Pakistan’s one million SMEs that rely on Instagram and Facebook to reach buyers. “How could an order I placed at midnight be at my doorstep the next morning? I believed there was a clear and large opportunity to bring this service quality to online sellers in Pakistan and eradicate ‘parcel anxiety’ for all online buyers in Pakistan - including myself.”Īfter earning his MBA, Allana started working for UPS Pakistan as head of strategy and business development. When he moved to London to study for his MBA, he became “obsessed” with Amazon delivery. “If you ordered something online, you accepted the huge risk it might never show up,” he said. It currently runs a network of 16 hubs that cover 60 cities across Pakistan, which Allana said accounts for about 60% of e-commerce demand in the country.Īllana told TechCrunch that growing up in Karachi and spending his early career in sub-Saharan Africa meant he was used to poor supply chains and logistics services.
So far, Rider has delivered 3 million parcels across 60 cities in Pakistan. The company claims that since their pre-seed investment round in September 2021, monthly revenues have grown 110% and they have doubled their customer base to 650 online sellers. The platform enables sellers to offer next-day delivery with route optimization, live tracking and scheduling for buyers.
This brings RIder’s total raised to $5.4 million since September 2021.įounded in 2019 by former UPS Pakistan executive Salman Allana, Rider is building a network of sorting hubs, delivery centers and a digitized fleet. Returning investors included GFC, Fatima Gobi and TPL E-ventures, along with Dropbox co-founder Arash Ferdowsi. The Karachi-based company announced it has raised $3.1 million in new funding from Y Combinatior, along with new investors i2i, Flexport, Soma Capital and Rebel Fund. Just follow the steps here.Rider is on a mission to provide online shoppers in Pakistan with “Amazon-like” next-day deliveries.
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